Tourism EXPO Japan returned to Tokyo Big Sight from September 24 to 27, 2026, gathering Japanese regions and international destinations under the theme “The Changing Nature of Travel.” The first two days were reserved for trade and press; the public entered Saturday and Sunday. Trade days ran 10:00–18:00 on Thursday and Friday. Saturday kept the same hours, while Sunday closed at 17:00. The East Hall footprint spanned Halls 1–3 and 7–8, so comfortable shoes and a short priority list mattered more than trying to cover every booth.
Who should cross for this
Travel-industry buyers, destination marketers, airlines, media, tourism technology firms, and travel-curious public visitors.
The expo connected Japanese travel buyers and consumers with overseas tourism boards, airlines, hotels, media, and destinations across Asia and North America.
Suggested trip length: 3 nights for public visitors or 4–5 nights for trade appointments
Choose the access that matches your purpose
Public admission was JPY1,200 in advance or JPY1,500 at the door. Travel professionals and media needed separate registration for September 24–25. Buyer registration could include pre-arranged meetings with exhibitors; a walk-in trade badge did not guarantee an appointment.
The program combined destination and transport displays with seminars, Japan Tourism Awards, and themed areas for cruise, adventure, wellness and gastronomy travel. A concurrent Travel Solutions Exhibition served industry visitors.
Stay close or keep central Tokyo evenings
Ariake was the efficient choice for early meetings and repeated hall visits. Toyosu and Odaiba stayed near the waterfront. Shimbashi or Shiodome traded a longer commute for a direct Yurikamome ride and fuller restaurant choice after the show.
Tokyo Big Sight Station is about three minutes from the venue, while Kokusai-tenjijo is about seven. Big Sight lends manual wheelchairs free from 09:00 to 18:00 without reservations, subject to availability.
Look for the Pacific connections
The previous edition brought 1,350 organizations from 82 countries and regions and arranged more than 6,000 business meetings. For 2026, the live exhibitor list was the way to find airlines, tourism boards and destinations relevant to a Pacific itinerary. Past participation was useful context, not a guarantee that any organization returned.
Official information
Plan the rest of the trip
Sources
- Tourism EXPO Japan 2026 outline ↗
- Tourism EXPO Japan exhibition guide ↗
- Tourism EXPO Japan public tickets ↗
- Tourism EXPO Japan business meetings ↗
- Tokyo Big Sight event listing ↗
- Tokyo Big Sight accessibility ↗
- Tourism EXPO Japan 2025 final report ↗
Last verified October 7, 2026. Event schedules, venues, and registration details can change; confirm with the organizer before booking travel.
