Seoul International Cafe Show 2026

Who should cross for this

Cafe owners, roasters, baristas, F&B buyers, equipment suppliers, franchise operators, hospitality founders, and coffee-curious public visitors on designated days.

A major Asian cafe-industry marketplace where North American roasters, equipment brands, and hospitality operators compare Korean and regional coffee trends in one COEX week.

Suggested trip length: 3–4 nights, ideally covering one business day and one public day

Match the pass to the days you will use

One-day, all-day, and Master Blend passes are published with stepped early-bird windows. If you only need a single focused trade day, a one-day pass during the business window may be enough. An all-day pass suits visitors sampling both trade conversations and weekend public energy. Master Blend pricing is substantially higher—read the current benefit list at checkout rather than assuming competitions, cuppings, or reserved seats are included. Ticket partners linked from the official visitor guide include Yes24 and Interpark/NOL.

Leave time for four halls

Halls A through D create a long indoor route. Arrive with a shortlist—green coffee, espresso equipment, bakery concepts, or franchise systems—then protect time for demos and supplier talks. Some site pages still warn that floor plans and exhibitor lists may show prior-year information until 2026 updates publish. Prefer the current visitor guide over screenshots from older editions.

Use Gangnam as a cafe-industry base

Staying near COEX keeps bag checks and morning queues manageable, especially if you carry samples or need a midday reset. Seoul’s specialty-cafe neighborhoods—from Samseong and Cheongdam to Seongsu—make easy evening extensions after show hours. A three- or four-night trip is usually enough for two solid show days without turning the visit into an endurance walk.

Official information