Seoul events
A dense capital for electronics, design, coffee culture, and major road races with strong Pacific-facing travel links.
South Korea · ICN / GMP
Confirmed upcoming listings
Culture & Design
Seoul · Jul 24–Aug 9, 2026Boryeong Mud Festival 2026
Korea’s signature summer mud festival on Daecheon Beach—mud zones by day, concerts and drone shows by night—planned as an overnight or long day trip from Seoul.
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Business & Industry
Seoul · Oct 13–16, 2026KES 2026 (Korea Electronics Show)
Korea’s flagship electronics and IT trade show returns to COEX for four days covering AI, robotics, mobility, digital health, XR, and components.
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Culture & Design
Seoul · Oct 14–25, 2026Seoul Design Week 2026
A twelve-day city design festival centered on DDP, with the DDP Design Fair, conference sessions, designer exhibitions, and design spots across Seoul.
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Business & Industry
Seoul · Nov 11–14, 2026Seoul International Cafe Show 2026
The 25th Seoul Int’l Cafe Show brings coffee, tea, bakery, dessert, equipment, and cafe-business programs to COEX for four days spanning trade and public access.
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Adventure & Endurance
Seoul · Mar 21, 2027Seoul Marathon 2027
Asia’s long-running spring city marathon returns Sunday, March 21, 2027, with full-marathon and 10K options on a flat urban course.
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