ITB Asia returns to Marina Bay Sands from October 21 to 23, 2026, for three days of travel-industry meetings, exhibits, and conference sessions. One badge brings together ITB Asia, MICE Show Asia, and Travel Tech Asia, giving delegates a broad view of destinations, corporate travel, events, and the systems used to sell and manage trips. This is a professional trade event with eligibility rules, so register under the correct badge category before making travel plans.
Who should cross for this
Travel-industry buyers and suppliers, tourism boards, corporate travel managers, hospitality businesses, and travel-technology professionals.
The show brings Asia-Pacific travel buyers and suppliers into one Singapore venue, making it a practical meeting point for North American organizations working in the region.
Suggested trip length: 4 nights for the full three-day trade programme
Three shows, one busy floor
The 2026 conference theme, “Future Forward: Transforming Travel & Tourism in a Changing World,” covers AI, digital transformation, responsible tourism, business travel, hospitality, and event technology. The programme is divided among the Knowledge Theatre, MICE Show Asia Theatre, and Travel Tech Asia Theatre. Organizers project more than 160 sessions and 4,000 minutes of content; use the final agenda to choose a few priorities.
The event has been held in Singapore since 2008. Its 2025 edition drew more than 18,000 attendees and 1,500 exhibitors, according to the organizer, useful context for the scale of the halls.
Choose the right pass
The exhibition is open to trade and business visitors rather than the general public, and children under 18 are not admitted. Buyer and media applications require approval. Published early-bird offers started at S$199 for a three-day trade visitor pass and S$999 for a conference delegate pass, with taxes, fees, deadlines, and inclusions to confirm at checkout. A conference delegate badge is the relevant choice if stage content is central to your visit.
Make Bayfront work for you
The exhibition runs 10 a.m.–6 p.m. Wednesday and Thursday, then 10 a.m.–5 p.m. Friday. Bayfront MRT connects directly with Marina Bay Sands, making Bugis and Chinatown convenient Downtown Line bases. October is warm and storm-prone; indoor station and mall connections help during heavy rain. Build in time for badge collection and the walk between halls.
Official information
Plan the rest of the trip
Sources
- ITB Asia official site ↗
- Singapore Tourism Board event listing ↗
- ITB Asia visitor and registration guide ↗
- ITB Asia official FAQ ↗
- ITB Asia conference programme ↗
- ITB Asia buyer programme ↗
- Marina Bay Sands directions ↗
- Marina Bay Sands accessibility ↗
Last verified July 17, 2026. Event schedules, venues, and registration details can change; confirm with the organizer before booking travel.